Англо-русский экономический словарь.
Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… … Wikipedia
Location based advertising — (LBA) Location based advertising (LBA) is a new form of marketing communication that uses location tracking technology in mobile networks to target consumers with location specific advertising on their mobile devices. As Bruner Kumar (2007)… … Wikipedia
Mobile advertising — Not to be confused with Mobile billboard. Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing. Contents 1 Overview 2 Types of mobile ads 3 Mobile Rich Media … Wikipedia
On-Device Portal — On Device Portals (ODPs) allow mobile phone users to easily browse, purchase and use mobile content and services. An ODP platform enables operators to provide a consistent and branded on device experience across their broadening portfolio of… … Wikipedia
Performance-based advertising — With performance based advertising, the advertiser pays only for measurable results. With other forms of advertising they pay regardless of results. Performance based advertising is becoming more common with the spread of electronic media,… … Wikipedia
False advertising — or deceptive advertising is the use of false or misleading statements in advertising. As advertising has the potential to persuade people into commercial transactions that they might otherwise avoid, many governments around the world use… … Wikipedia
Out-of-home advertising — Marketing Key concepts Product marketing · Pricing … Wikipedia
Music in advertising — means integrating music in (mass) electronic media advertisements in order to enhance its success. Music for this purpose provides different characteristics which makes it especially interesting for usage in advertisements. Contents 1 The… … Wikipedia
Space advertising — A NASA astronaut jokingly advertises a recovered defective satellite for sale during a space walk … Wikipedia
Display advertising — is a type of advertising that typically contains text (i.e., copy), logos, photographs or other images, location maps, and similar items. In periodicals, display advertising can appear on the same page as, or on the page adjacent to, general… … Wikipedia
HANS device — The HANS device (Head And Neck Support device) is a safety item compulsory in many car racing sports. It reduces the chances of head and/or neck injuries, such as a basilar skull fracture, in the event of a crash. DescriptionPrimarily made of… … Wikipedia
